The iPhone 17 color family has four different models, each available in a variety of colors, for a total of 14 colors. The iPhone 17 is available in black, white, lavender, mist blue, and sage. The Pro and Pro Max are silver, cosmic orange, and deep blue, and are more premium and bold in color. The iPhone Air introduces new colors, on the other hand: Sky Blue, Light Gold, Cloud White, and Space Black. This broader spectrum of colors aligns with Apple's trend of using more varied and expressive finishes, with both nuanced and eye-catching hues to cater to various preferences.