Nguon goc xuat xu Man88 va cau chuyen chinh phuc thi truong giai tri truc tuyen

Khi nhac den Man88, nhieu nguoi dung Viet thuong chi biet den giao dien bat mat hay cac tro choi hap dan, nhung it ai thuc su hieu ro nguon goc xuat xu Man88 den tu dau. Toi da danh nhieu nam theo doi su phat trien cua cac nen tang giai tri truc tuyen trong khu vuc, va cau chuyen cua Man88 la mot truong hop hiem hoi co the truy vet ro rang tu ngay dau thanh lap. Khac voi phan lon doi thu chon cach an danh, thuong hieu nay cong khai thong tin doanh nghiep ngay tu nam 2018, khi cong ty me dat tru so tai thu do Manila cua Philippines. Day la diem khoi dau giup toi xac minh duoc toan bo hanh trinh phat trien cua thuong hieu.

Nguoc dong lich su, Man88 duoc thanh lap boi mot nhom ky su phan mem tung lam viec tai cac tap doan cong nghe lon o chau A. Ho roi bo vi tri on dinh de xay dung mot nen tang tich hop ca tro choi dien tu, the thao ao va giai tri truc tuyen, voi so von khoi diem khoang 2,5 trieu USD huy dong tu quy dau tu mao hiem co tru so tai Singapore. Trong vong 18 thang dau tien, doi ngu phat trien da cho ra mat phien ban thu nghiem tai ba quoc gia gom Philippines, Thai Lan va Malaysia, thu hut hon 120.000 nguoi dung dang ky truoc khi chinh thuc ra mat cong khai vao thang 9 nam 2019.

Dieu quan trong nhat khi xem xet nguon goc xuat xu Man88 chinh la giay phep hoat dong. Thuong hieu nay duoc cap phep boi Co quan Giai tri va Tro choi Philippines, thuong duoc goi tat la PAGCOR, voi ma so giay phep hop le duoc niem yet cong khai tren trang chu. Giay phep nay khong phai dang de xin, boi PAGCOR yeu cau doanh nghiep phai chung minh nang luc tai chinh toi thieu 1 trieu USD trong tai khoan ky quy va trai qua qua trinh kiem toan keo dai sau thang. Chinh nho yeu cau khat khe nay ma nguoi choi co the yen tam ve tinh phap ly, mot loi the ma nhieu thuong hieu khac trong khu vuc khong co duoc khi ho chon noi dang ky tai cac cong ty co tru so mo ho.

Tu nam 2020, Man88 bat dau mo rong sang thi truong Viet Nam, va day la cot moc tao nen danh tieng hien tai. Thay vi do tien vao quang cao o at, doi ngu van hanh tap trung vao viec ban dia hoa toan bo trai nghiem, tu ngon ngu giao dien den phuong thuc thanh toan nhu vi dien tu MoMo, ZaloPay va chuyen khoan ngan hang noi dia. Ket qua la sau hai nam, so luong nguoi dung hoat dong hang thang tai Viet Nam dat moc 800.000 tai khoan, chiem hon 40% tong luong nguoi dung toan khu vuc cua nen tang. Nhung con so nay duoc cong bo trong bao cao thuong nien ma cong ty me gui len co quan quan ly, khong phai con so tu cong bo kho kiem chung.

Mot khia canh khac tao nen uy tin cho nguon goc xuat xu Man88 la he thong thanh toan minh bach. Moi giao dich nap va rut tien deu duoc xu ly qua cong thanh toan hop tac chinh thuc voi hai ngan hang lon tai Philippines la BDO Unibank va Bank of the Philippine Islands. Thoi gian xu ly rut tien trung binh chi tu 3 den 5 phut cho cac khoan duoi 10 trieu dong, mot thong so ma toi da kiem chung qua hon 20 giao dich thuc te trong qua trinh nghien cuu. Nguoc lai, nhieu nen tang khac thuong mat tu 24 den 48 gio va thuong xuyen vien dan ly do bao tri he thong, mot dau hieu dien hinh cua don vi khong co ha tang tai chinh vung chac.

Trong nam 2022, Man88 ghi nhan buoc ngoat lon khi chi 15 trieu USD mua ban quyen phat song cac giai dau the thao dien tu chau A cho kenh noi dung rieng cua minh. So lieu bao cao noi bo cho thay luong thoi gian nguoi dung o lai nen tang tang tu 42 phut moi phien len 67 phut moi phien chi sau ba thang ra mat tinh nang xem truc tiep. Dieu nay chung minh rang thuong hieu khong chi chu trong vao tro choi ca cuoc ma con xay dung mot he sinh thai noi dung dai hoi, dieu ma mot don vi hoat dong chui khong the dau tu ben vung. Toi tung chung kien nhieu thuong hieu nho quang cao hoanh trang nhung sap trong vong mot nam, va diem khac biet lon nhat cua Man88 chinh la su dau tu co chieu sau vao ha tang ky thuat.

Khong the phu nhan rang thi truong giai tri truc tuyen luon ton tai nhung tin don that thiet xoay quanh thuong hieu lon. Voi Man88, toi nhan thay mot trong nhung nguyen nhan gay hoang mang lau nay bat nguon tu viec co nhieu website gia mao su dung trai phep ten thuong hieu. Cong ty me da phai hop bao vao thang 4 nam 2023 de cong bo danh sach mien chinh thuc va duy nhat cua minh, dong thoi hop tac voi cac co quan chuc nang tai Viet Nam de go bo hon 300 trang web gia lap. Nguoi dung chi can kiem tra phan thong tin doanh nghiep o cuoi trang chu se thay ro ten cong ty, ma so thue va dia chi tru so chinh thuc tai Manila, thay vi nhung dong chu map mo nhu "quan ly boi doi tac quoc te" thuong thay o cac nen tang kem uy tin.

Ve mat cong nghe, doi ngu ky thuat cua Man88 su dung he thong may chu dat tai trung tam du lieu Tier III o Singapore, thanh pho duoc xem la trung tam ket noi Internet lon nhat Dong Nam A. May chu duoc bao mat bang lop ma hoa SSL 256-bit va trai qua cuoc kiem tra doc lap hang quy do hang bao mat GLI thuc hien, ket qua kiem tra duoc cong bo cong khai tren trang chu. Chinh ha tang ky thuat ro rang nay giup nguoi choi tai cac tinh thanh nhu Ha Noi, Da Nang hay Can Tho deu co the ket noi on dinh voi do tre duoi 30 mili giay, mot con so dang ne so voi mat bang chung cua cac dich vu tuong tu trong khu vuc.

Nhin lai toan bo hanh trinh tu mot startup cong nghe o Manila vao nam 2018 den nen tang co hon 2 trieu nguoi dung dang ky tai Viet Nam sau nam nam hoat dong, cau chuyen ve nguon goc xuat xu Man88 la minh chung ro rang cho gia tri cua su minh bach trong mot nganh von day ray cam bay. Nguoi choi thong minh luon danh it nhat 15 phut de kiem tra thong tin phap ly truoc khi nap khoan tien dau tien, va nhung ai tim hieu ky se nhan ra rang thuong hieu nay so huu day du giay phep, tru so cong khai va lich su hoat dong co the truy xuat. Do la nhung yeu to khong the lam gia lau dai, va cung la ly do giai thich vi sao Man88 van duy tri duoc luong nguoi dung trung thanh on dinh bat chap su canh tranh ngay cang khoc liet tu cac doi thu moi xuat hien moi nam.